A remarkable discovery has been revealed from a ten month long investigation into cars and personalities. The speed of a car’s indicators reflects the personality of the owner.
“We have found that the rate of flash is proportional to the impulsiveness of the driver. More cautious drivers tend to have a slower flash rate,” says Freda Ghert, Lead Officer of the study at Long Beach Market Research.
In a bid to see what motivates customers to buy certain cars, Freda and her team have been probing in the psyche of vehicle owners and pairing the data with facts about their car.
“If I were a salesman, I’d look very carefully at the results of this study. Many of the findings are intuitive, many more are not,” she says, “The indicator speed is not the only correlation discovered, but it certainly is up there with the most surprising.”
Long Beach Market Research is looking to apply their new knowledge to develop an app to quickly determine the likely type of car a customer may want to purchase.