The costs of fads – Pokemon Go

With fads such as “Pokemon Go” hitting smart-device screens, social researchers at Wisconsin Society Administration have evaluated the indirect costs. The figures are alarming.

“If we take the first level of indirection – lower productivity – we see that this, in the Wisconsin area alone, comes to an average of just under 30 minutes per working day lost to ‘screen time’. This comes out to the order of over 15 million dollars per day in lost productivity,” says Sarah Erstman, fellow at the WSA, “That it alarming by itself. We deliberately ignored time off for accidents caused by looking inattention, since the causality for this would be too hard to associate with our study, yet you can consider this figure to rise if we included it.”

She goes on to say that there are many knock-on effects, such as a drop in the quality of work, unsafe workplaces resulting in higher rates of liability and time off for employees. She says to expect higher incidents of food poisoning along with neck, hand and eye complaints, rises in personal liability premiums and telecommunication bottlenecks.

“The figure (of 15 million per day) is conservative. If we include level two factors, the cost can be estimated at somewhere between 40 to 50 million. This is a significant loss and the effects will be felt for years to come,” she says, “We are still waiting on the official results from our sister study, based upon traffic flow, but the current consensus is that trains and busses are being delayed, traffic is more congested. I would expect to double that figure for tertiary effects.”ChesterLogoSmall

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